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Retail choice: Hamleys' Harry Potter Lego promotion
Depending on your age, your angle of approach to Hamleys' Harry Potter Lego promotion will deliver differing degrees of promise. From a child's point of view the window display featuring the 'Knight bus' is fantastic and delivers all it sets out to do, demonstrating once again Lego's flexibility and ability to deliver topical product in the right place at the right time. But venture inside the store to Legoland and you'll be disappointed.
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