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Top 100 Mailers: Mail must prove it is the chosen channel
This year's top 100 mailers results may be disappointing but there is room for optimism. What a difference a year makes in direct marketing. Last year we introduced the industry's first league table of the top 100 spenders in direct mail in a slightly bullish mood. "Can news like this get any better?" we asked, as a prelude to a table of figures that would make any direct marketer sit up straight. How things have changed.
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