Retail choice: Birkenstock

Paul Tullo, Executive creative director, Tullo Marshall Warren, Marketing, 28 July 2004, 12:00AM

There was a time when sandals were very untrendy, conjuring up images of middle-aged men wearing them with socks. Yet Birkenstock has created a comeback for this style of footwear. Its range is ever-expanding, with 100 different styles, colours and textures, and Heidi Klum creating a designer collection.

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