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Sony backs The Getaway game sequel with internet promotion
Sony is backing its biggest release this year for the PlayStation 2 games console with a comprehensive online campaign. The Getaway: Black Monday is a sequel to PS2 hit The Getaway and, although set for release in November, online promotion activity for the new game starts this month (July). A web site at www.blackmonday.co.uk will go live in the first phase of the campaign, with further activity to follow in October, according to Victor Benady, CEO of Randommedia, which has been appointed by Sony Computer Entertainment Europe to market the game digitally.
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