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Krug unveils print ad by M&C Saatchi
M&C Saatchi has created a print campaign for Krug Champagne that aims to assert the product's superiority over its big-name rivals. The new print execution will run in the UK, US, Italy and Japan from September in upmarket titles such as Vogue, Harpers & Queen and Conde Nast Traveller. The creative depicts the shattered remnants of a Champagne flute. The strapline, which reads "no Krug, no thanks", makes it clear the glass has been smashed in anger.
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