Will IPO stretch Google's brand?

Emma Rigby, revolutionmagazine.com, 03 September 2004, 12:00AM

Google's journey to organise the world's information has reached a crossroads. By auctioning a portion of itself online (about 10 per cent), the search engine stands to make an estimated £1.8 billion - that's 24.6 million shares, sold for up to $135 (£73) each.

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