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Cobra abandons India ad theme
Cobra is aiming to make an impact on the mainstream lager market with its first campaign to make no mention of its Indian roots or the 'less gassy' nature of its beer. National press activity and posters on the London Underground will be the first ads to feature Cobra's new strapline, 'Inspired'. The executions, created by Joshua, are part of the brand's £1m marketing spend this year.
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