CLOSE-UP: NEWSMAKER/CARL JOHNSON - ’All-suit’ Johnson to turn around TBWA New York. Carl Johnson’s experience at a start-up is important, Francesca Newland says

By Francesca Fisher, Campaign, 12 February 1999, 12:00AM

You would have thought it would take a big ego to storm into an underperforming agency with the task of turning its fortunes around, but Carl Johnson is not egotistical - if anything he’s a little self-conscious. So why have the top dogs at Omnicom chosen him to draw the New York branch of TBWA out of the shadows?

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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