Adidas targets kids with animated Beckham ads

Drew Barrand, Marketing, 29 September 2004, 12:00AM

Adidas is turning its attention to the lucrative children's market through a pan-European TV campaign starring an animated David Beckham - the first time the England football captain has appeared in a cartoon.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Digital Strategy Director Dynamic New Alliances £140K, London
Graduate Opportunities in Sport Sponsorship f1 Recruitment n/a, Workshop taking place in Central London, but open to graduates/undergraduates from around the country.
Senior Search Manager Search negotiable, Croydon