Opinion: 'Good' Muslims must counter terrorist PR

Julia Hobsbawm, julia@hmclondon.co.uk, PR Week UK, 01 October 2004, 12:00AM

The fate of Ken Bigley in Iraq has been a British national obsession over the past fortnight, eclipsing any other news story. I found myself reaching for the radio in the night, a terrified interest shared not just by this nation, but the world. This is, of course, the meticulously planned by-product of those on whom we wage the 'war on terror', an era started on 9/11 when global audiences became global captives, via the news media, to unimaginable atrocities.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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