Taste is all as brands reveal Britain's new middle classes

Staff,, brandrepublic.com, 04 October 2004, 12:40PM

LONDON – Are you more of a Renault Clio-driving 'member of (Jamie) Oliver's Army' or a Victorian conversion-living creative 'Loft Winger'? These are two of the groups to emerge in a survey of Britain's middle classes identified by the brands they consume.

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