Branding News: Design choice - Gillette M3 Power

Mark Tomkins, Copywriter, TDA, Marketing, 17 November 2004, 12:00AM

Rash factor. Micro pulses. Knurled elastomeric crescents. No, it's not some pseudo-scientific claptrap from Blake's 7, but the wonderfully expressive language of 'razor wars' - the continuing battle for market dominance in the male grooming industry.

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