Marketing employers: Train and retain

Employees would prefer to remain at one company to develop, than make a move to progress. The top employers invest in staff skills. When it comes to staff retention, it makes sense, even from a purely monetary perspective, to invest in their career development. 'It costs me £3000 to £5000 to recruit someone, so why not spend some or all of that on keeping your staff happy?' asks Henry Dixon, managing director of specialist B2B marketing communications agency Barrett Dixon Bell.