Maxim in cross-media poker tie-up with Victor Chandler

By Daniel Farey-Jones, brandrepublic.com, 25 November 2004, 11:00AM

LONDON – Dennis Publishing has signed a six-figure partnership deal with Victor Chandler Poker, promoting an online poker tournament through Maxim and Inside Edge, which will culminate in a grand final event hosted by Maxim and VC Poker.

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