Between the Lines: AFP expertise are a must

Campaign, 03 December 2004, 12:00AM

Ad agencies might relish the prospect of taking clients' brands into new communications areas, but they've a long way to go before they can compete with the established players in the market. Today's news that Endemol is developing live ad opportunities for advertisers (page 1) shows how the market is limbering up. Lynx, too, is using Cake to develop a 24-hour music and dating event to air on mainstream TV across Europe.

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