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Quorn awards Farm £8m strategic ad brief
Quorn, the meat substitute brand, has handed Farm its £8 million creative and strategic account two months after parting company with J. Walter Thompson. Farm, which was appointed following a pitch against several unnamed agencies, will continue to use the product's current strapline: "It might just surprise you." It will also continue to develop Quorn's positioning as a mainstream healthy eating brand, rather than one that appeals solely to vegetarians.
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