Opinion: Marketing Society - Retail has ruined Christmas

Hamish Pringle, director-general of the IPA and a member of the Marketing Society, Marketing, 26 January 2005, 12:00AM

The early results are out and it looks like this Christmas was the poorest in terms of trading in 10 years. The big question is why - is it just a one-off blip or something more fundamental? If the Future Foundation's nVision research is right, and I believe it is, then the signs are that Christmas has reached a tipping point. The biggest and longest-running promotional event in history is in serious trouble.

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