British Airways to sponsor Yahoo!'s rugby content

Marketing, 02 February 2005, 12:00AM

British Airways is to sponsor Yahoo!'s rugby content during the Six Nations tournament, which starts on 5 February. BA will use the tie-up to support its sponsorship of the competition.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Digital Marketing Co-Ordinator Badenoch & Clark £18 - £20 per hour, Hertfordshire
Account Executive Adam Recruitment £19000 - £21000 per annum, Manchester
PR account manager Michael Page Marketing £19000 to £22000 per annum, Leeds