BRAND SPEND ANALYSIS: Yahoo!’s TV-based strategy is helping to maintain the web brand’s high profile

LEXIE GODDARD, Campaign, 15 May 2000, 12:00AM

Yahoo! has pulled away from the rest of the dotcom pack by making a profit on European sales generated in the fourth quarter of 1999. Revenues for the first quarter of 2000 were up 120 per cent on last year at dollars 228.4 million. About 70 per cent of Yahoo!’s revenue comes from advertising, the rest from e-commerce.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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