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ANALYSIS: HOW TO SELL TO ... - MediaCom TMB’s director of radio likes to watch a bit of rucking
Mike Hope-Milne is not your pretentious sort. Forget sipping champagne in the director’s box at Australia v France. Happiness for MediaCom TMB’s new director of radio is meeting a bunch of mates, scoffing breakfast in a greasy spoon, buying cheap seats at a Varsity match and going for a beer afterwards. ’I know it’s down-market,’ he says with a grin. ’But I really enjoy it.’
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