Additional Information
Content
CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: The online future - Websites were once nothing but a marketing tool for newspapers to promote their brands but, as Richard Cook finds out, European publishers now see them as a more lucrative source of revenue
The second half of the current decade has been good for media owners in Europe. According to Zenith Media research, over the past four years alone, advertising expenditure across Europe has grown by 20 per cent to dollars 84 billion. The first half of the next decade promises to be no less sunny. Zenith has forecast annual real growth of 2 per cent for each of the next three years.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Head of Digital Vax Competitive + Excellent Benefits, Central Birmingham
- Group Brand Manager: Lucozade Sport GSK Competitive salary and benefits, Brentford
- Senior Account Director / Group Account Director [Experiential & Integrated] up to £60k - London Fill Recruitment Ltd Up to £60k, Central London
- business director > BIG NAME AGENCY collectivo Up to £90k + bens, London
- Project Director - Leading Digital and Direct Agency - Automotive - £55-65K Fill Recruitment Ltd £55-65K, Clerkenwell
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
Most read
Most commented
