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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: The online future - Websites were once nothing but a marketing tool for newspapers to promote their brands but, as Richard Cook finds out, European publishers now see them as a more lucrative source of revenue
The second half of the current decade has been good for media owners in Europe. According to Zenith Media research, over the past four years alone, advertising expenditure across Europe has grown by 20 per cent to dollars 84 billion. The first half of the next decade promises to be no less sunny. Zenith has forecast annual real growth of 2 per cent for each of the next three years.
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