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ADVERTISER OF THE YEAR: FRENCH CONNECTION UK - French Connection’s decision to orient its entire marketing activity behind its advertising has paid off, with a near-doubling of profits for the first half of 1999
Why should French Connection be advertiser of the year? Because its profits nearly doubled in the first half of 1999? Because it stands out as an innovator in a category dominated by me-too advertising? Or because, after more than two years, fcuk continues to be one of the most talked-about campaigns in the UK?
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