Adidas thrashes rivals with $80m bid for Olympics

Media Asia, 26 January 2005, 03:36AM

Adidas has won the Beijing Olympics 2008 sportswear bid following an offer of close to Rmb 660 million (about US$80 million), according to well-placed sources. The brand beat rivals China’s Li-Ning and US sports label Nike for the official sponsorship rights awarded by the Olympic Committee.

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