Additional Information
Content
Heineken to boost marketing spend by €100m after profit slump
LONDON - Heineken has vowed to spend an extra €100m (£70m) on marketing after seeing profits slump by a third and forecasts of further falls this year.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Press Trading Director PFJ £60000 - £70000 per annum + Excellent Benefits, London
- Media Manager PFJ £30000.00 - £40000 per annum + Excellent Benefits, London
Most read
Most commented
