Adwatch: KFC - 'Mini fillet burger'

I have always been partial to advertising that gets on people's nerves. (No surprise to anyone who has seen our reel recently.) While I accept that not all good ads are irritating - or irritating ads good - I largely accept George Lois' claim that 'Any ad that doesn't create a ruckus is a lousy ad'. So, like a fly to a road-kill, I was drawn to number 16 in this week's Adwatch table: KFC. Ordinary people in mundane situations exchange pleasantries through the medium of full-on, soul-diva belting. A simple 'no' in response to a chap's request for a nibble of his friend's chicken burger, takes about 15 seconds.