Broadband generation prompts MTV to launch online Overdrive network

by Staff, brandrepublic.com, 07 April 2005, 03:00PM

NEW YORK - With the promise of exclusive programming from established shows such as 'The Osbournes' and 'Jackass', MTV has launched an online video network in response to the growing number of its youth audience who are hooked up to broadband.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Junior Designer Pitch Consultants £17000 - £21000 per annum, Oxfordshire
M/w Designer Pitch Consultants £25000 - £35000 per annum, Oxfordshire
Senior Account Manager Dynamic New Alliances £35K, London