Sky and ITV bid to keep Champions League rights as deadline looms

By Daniel Farey-Jones, brandrepublic.com, 08 April 2005, 11:00AM

LONDON - BSkyB and ITV face possible challenges from the BBC and Channel 4 as they bid to hold on to the television rights to Uefa Champions League football matches with the deadline for rights to the 2006-2009 games expiring today.

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