Additional Information
Content
McDonald's targets children in latest tie-in with Vivendi Universal
LONDON - McDonald's has inked a global deal with Vivendi Universal to offer handheld videogames based on the popular 'Crash Bandicoot' and 'Spyro the Dragon' franchises in Happy Meals, a move that is likely to cause a backlash from health organisations.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Digital Designer/Developer Propel £35000 - £40000 per annum, London
- Creative Director - Mobile agency Propel £65000 - £75000 per annum + £65000 - £75000, London
Most read
Most commented
