Heineken takes over as Champions League sponsor as Liverpool storm to victory

by Joe Lepper, brandrepublic.com, 26 May 2005, 09:10AM

LONDON - Heineken has renewed its sponsorship of Uefa's Champions League for a further three years, but under its own name rather than its Amstel brand, coinciding with the biggest night of the year in European football as Liverpool dismissed AC Milan in an stuinning cup final.

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