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Diary: Pick of the week - 180 Amsterdam/Adidas
Emma Barns is bowled over by 180 Amsterdam's new rugby ad for Adidas: "The spot, which supports the Lions tour of New Zealand, uses a game of British Bulldog to set players from the Lions and the All Blacks against each other. The ad inventively shows the players in action without using rugby and by capturing the sport's fun, rough-and-tumble spirit, while associating Adidas with a good, clean game." It was written and art directed by Andy Fackrell and directed by Ringan Ledwidge through Small Family Business.
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