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Between the Lines: Dru a wise choice for Havas
If nothing else, Jean-Marie Dru's expected takeover of the Havas helm (page 1) should help remove the large chip on the shoulder of the France-based conglomerate. The French have long been seen as peripheral players on the world advertising stage. The country's creative output has been largely banal, while cultural differences often caused foreign forays to end in tears.
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