Opinion: Leader - Blogging not a threat but an opportunity

Ravi Chandiramani, PR Week UK, 01 July 2005, 04:14PM

The principal nightmare of any PR practitioner has to be losing control of the message, and as our main feature illustrates, the phenomenon of blogging threatens just that (see p18). The blogging community is, in essence, zillions of micropublishers.

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