Simpsons franchise responds to criticism with 'healthy' soft drink range

by Joe Lepper, brandrepublic.com, 29 July 2005, 08:30AM

LONDON - 'The Simpsons' brand is continuing its march through the children's food and drink sector, with the launch of a range of healthy soft drinks after 'Simpsons'-branded products were slated as being high in fat, sugar and salt.

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