Mark Ritson on branding: You're stuffed if you believe this Turkey

Marketing, 10 August 2005, 12:00AM

The Nation Brands Index (NBI) was published last week. According to authors Simon Anholt and market research firm GMI, Australia is the world's strongest nation brand, while the Czech Republic, Russia and Turkey are the weakest. The study is, without doubt, the most flawed piece of brand research I have seen.

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