Additional Information


Content

News brief: Sony backs launch of PSP

Sony Computer Entertainment Europe is to back next week's launch of the PSP with a £10m advertising campaign in the UK. TV ads created by TBWA\London will run in November highlighting the PSP's benefits both as a games player and digital media player.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Latest jobs Jobs web feed



 


 

 

 


Back to top ^