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Make new business part of the grand design
'One thing is for certain, you will lose all your clients', this is a piece of evergreen wisdom from one of the founders of Unilever that would be well for all of us to remember. As we all know, it's easy when the phone is ringing and every single person in the company is rushed off their feet handling projects, pitches and new-business enquiries, to put the future of your company on hold, writes John Pummel.
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