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Creative review: Sponsored by BIMA - Alex Wilson creative director, Dog Digital
Alex Wilson founded agency MMI and one of his first clients was British Airways. Earlier this year, MMI and digital marketing agency Limone Media joined forces to form Dog Digital, whose clients include Tennent's Lager, Jim Beam, Setanta Sports, SMG and Fopp Music. "There's a bigger challenge to make online advertising more creative, interesting and interactive," comments Wilson. "The value being spent on advertising production has increased, which means that there are greater opportunities for ads to be stronger and more creative."
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