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Analysis: UK supermarkets insist their price is right - Leading UK supermarkets continue to market on price, yet the Monopolies Commission is poised to investigate pricing tactics. Sue Beenstock reports
Depending on who you listen to, the Office of Fair Trading’s (OFT) investigation into profit margins and competition between the big four supermarkets is either an over-simplistic farce egged on by a self-righteous media or a timely opportunity to debate consumers’ anxieties.
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