Adwatch: Kellogg's Special K - 'Drop a jeans size'

Trevor Robinson, Managing and creative director, Quiet Storm, Marketing, 01 February 2006, 12:00AM

I have a list of 20 TV ads in front of me; the same list that has been put in front of 1000 adults aged between 16 and 64, who have been analysed for 'prompted awareness'. Is it just me, or does this sound slightly torturous?

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