BMW Motorrad launches 'Make Tracks'

Erica Iacono, PR Week USA, 01 March 2006, 07:47PM

CHERRY HILL, NJ: BMW Motorrad USA is launching its largest PR effort in years, employing a combination of traditional media and grassroots tactics as part the integrated "Make Tracks" campaign, designed to launch the R 1200 GS "Adventure" motorcycle and promote the entire GS line.

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