Working party set up to review the future of MPS

Claire Foss, Marketing Direct, 10 April 2006, 12:00AM

The Direct Marketing Association (DMA) has set up a working group to review the future of the Mailing Preference Service (MPS) and investigate why consumers sign up to the file. The group comprises people from various data companies and is chaired by Alchemetrics managing director Chris Duncan.

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