Jetix boss vows to improve UK ratings

Media Week, Media Week, 18 April 2006, 12:00AM

The boss of Disney-owned children's entertainment brand Jetix has admitted he is disappointed with its ratings in the UK, but has vowed to fight back against rivals Cartoon Network and Nickelodeon, and ITV's new arrival, CITV.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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