Big Brother promotional blitz backs launch night

by Mark Banham and Sarah Woods, brandrepublic.com, 18 May 2006, 04:00PM

LONDON - One of the largest promotional activities for a single brand in the UK will kick off tonight, as Channel 4 and sponsor Nestle mobilise a logistics army to distribute thousands of Kit Kat bars, some of which will contain a golden tickets used to select a housemate later in the series.

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