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Comment: Timing is paramount for today's digital marketers
The IPA's TouchPoints Survey, launched in March, brings into focus the changes in media consumption, highlighting the profound effect that digital technology is having on the marketing communications industry and wider society. Costing more than £1million and taking over years to compile, the survey studied a week in the life of 5,000 UK adults, who gave half-hourly updates on their lifestyle and media use.
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