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Boddington's new ads
Boddington's cow, Graham J Heffer, appears to have succumbed to the trappings of fame in the latest ads for the Interbrew ale. The cartoon cow, who until now has always graced TV screens alongside his glamourous sidekick Claudia, has risen among the ranks of the rich and famous and ditched the girl in the process. In the new ads, Graham is interviewed by an animated Des O'Connor and appears as the mystery guest on Loyd Grossman's Through the Keyhole show. The ads, airing this week, are part of the pounds 4.5m campaign created by Bartle Bogle Hegarty.
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