Motorola names Beckham brand ambassador

Sarah Woods Brand Republic, Media Asia, 16 June 2006, 03:16AM

England football star David Beckham has been named global brand ambassador for Motorola in a three-year deal that will include the footballer promoting the mobile giant's products during the World Cup tournament in Germany.

The deal will kick-off with advertising appearances rolled out across the network of Motorola stores and distributors throughout Asia.

Motorola will also have rights to exclusive Beckham content such as screensavers and videoclips of the England and Real Madrid footballer in action on the mobile operator's handsets.

Beckham will start the role immediately and will be seen carrying Motorola products throughout the World Cup.

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