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Profile: Preparing for Wimbledon - Richard Collins, director of brands marketing, Britvic
Wimbledon signals the start of not only the British summertime, but also the most competitive and important months for the soft-drink companies. With Coke Zero, Coca-Cola's rival to Britvic's Pepsi Max, hitting the shelves this month, the battle for supremacy is set to be fierce - but Richard Collins is taking it all in his stride. 'I wake up with a smile every morning knowing I am going into battle with the world's biggest marketing machine,' he jokes.
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