Yahoo! hands Carat media duties for launch of Answers

by Darren Davidson, Campaign, 29 June 2006, 11:00AM

LONDON - Yahoo! has handed a multi-million pound media brief for the launch of its new search product, Answers, to Carat following a two-way pitch against the incumbent on the main media business, OMD.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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