The World: New York - ABC to sell space based on ad viewing figures

Campaign, 14 July 2006, 12:00AM

ABC has announced it is ready to begin selling advertising space based on commercial ratings. This means advertisers and media agencies can now buy space based on viewing figures for ads as well as programmes.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Media Planner PFJ £25000.00 - £30000.00 per annum, London
SEM Manager - Top London Agency Ultimate Asset £30000 - £45000 per annum + benefits, London