Additional Information
Content
A-list celeb endorsements not trusted, survey finds
LONDON - Brands spending millions to secure endorsements from A-list stars face further claims they are wasting their money after new research has shown that consumers would sooner trust the government than celebrities.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Head of Digital Vax Competitive + Excellent Benefits, Central Birmingham
- Group Brand Manager: Lucozade Sport GSK Competitive salary and benefits, Brentford
- Senior Account Director / Group Account Director [Experiential & Integrated] up to £60k - London Fill Recruitment Ltd Up to £60k, Central London
- business director > BIG NAME AGENCY collectivo Up to £90k + bens, London
- Project Director - Leading Digital and Direct Agency - Automotive - £55-65K Fill Recruitment Ltd £55-65K, Clerkenwell
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
Most read
Most commented
